BILLBOARDS

Spilling digital identity into urban scale.

This experiment tests how my visual universe behaves at monumental scale. I designed a series of AI-generated billboard mockups—placing my avatar into the architecture of Tokyo, Paris, Seoul, and L.A.—as a way to explore what happens when digital presence enters the physical skyline.

Each scene is constructed from AI visuals and composited billboard environments, with animated sequences developed in Runway. The images don’t promote a product. They don’t ask for attention. They simply exist—editorial, intrusive, and strangely intimate.

Always the same character. Always the gaze.
No message—just presence.

For me, it’s a way to study how far a visual identity can travel. How it scales. How it holds.
A test. A gesture. Maybe a quiet prelude to something real.